Course Overview
Sales and Marketing 1 is a strong introductory business course. Students are introduced to a variety of topics throughout the year. Subjects covered include production, distribution, advertising, resume writing, personal finance, interview skills, business ethics, and basic marketing skills. Students learn through a combination of lectures, videos, worksheets, and hands-on projects.
Along with learning basic business knowledge, students prepare for DECA competitive events. Sales and Marketing 1 students may choose to compete in a role play, a thirty page business plan, or both. A large portion of the fall is dedicated to preparing for success at the Area 4 and State DECA competitions. All students attend the Area 4 competition in January, and many qualify for state.
As a general reminder, most assignments, PowerPoints, and study guides are on the documents page.
Along with learning basic business knowledge, students prepare for DECA competitive events. Sales and Marketing 1 students may choose to compete in a role play, a thirty page business plan, or both. A large portion of the fall is dedicated to preparing for success at the Area 4 and State DECA competitions. All students attend the Area 4 competition in January, and many qualify for state.
As a general reminder, most assignments, PowerPoints, and study guides are on the documents page.
Important Documents:
Syllabus Parent Night PowerPoint Leadership Documentation
Semester or Yearlong Assignments you should not forget:
Stock Market Game: on Investopedia, due in June 4th. It counts for 10% of your Final grade
DECA Competition: Each student competes in a DECA "Role Play" Competition. This is assessed in a variety of ways: Performance Indicators / drafts of paper, mock competition participation, participation at Area Competition
Syllabus Parent Night PowerPoint Leadership Documentation
Semester or Yearlong Assignments you should not forget:
Stock Market Game: on Investopedia, due in June 4th. It counts for 10% of your Final grade
DECA Competition: Each student competes in a DECA "Role Play" Competition. This is assessed in a variety of ways: Performance Indicators / drafts of paper, mock competition participation, participation at Area Competition
- Performance Indicators: A way of studying business and preparing for your Role Play. Each week, you should study 5 PIs (found on the DECA website), taking notes and writing about one paragraph. Be prepared to define the terms and give examples from the real world for each PI.
- Mock Competition: Students need to come to one of the practice DECA events. These take place 11/28, 12/7, and 12/12.
- Area Competition: On Thursday, January 4th, the entire club will travel to Bellevue for the Area competition. Your success at competition will not impact your score, but your participation and professionalism will.
DECA 30 Pager Presentation Schedule | CLICK HERE
This Week In DECA I:
4/2 - 4/6
Monday: CSM / Work Time
Tuesday: Role Play Practice / Work Time
Wednesday: Sales Project Presentation
Thursday: Sales Unit Exam
Friday: Economics Overview / Supply & Demand
HAPPY SPRING BREAK! ICDC WHEN WE GET BACK!
4/16 - 4/20
Monday: Airplane game!
Tuesday: Competition
Wednesday: Price Elasticity
Thursday: Government Regulation
Friday: Shark Tank
4/16 - 4/20
Monday: Weinstein
Tuesday: TBD
Wednesday: TBD
Thursday: TBD
Friday: TBD
Notes for this week:
ICDC is Friday April 20th to Wednesday April 25th - Shanafelt out of school
Recent Notes:
Direct Marketing Assignment Due next Monday (Feb 12) - 20 pts
This Week In DECA I:
4/2 - 4/6
Monday: CSM / Work Time
Tuesday: Role Play Practice / Work Time
Wednesday: Sales Project Presentation
Thursday: Sales Unit Exam
Friday: Economics Overview / Supply & Demand
HAPPY SPRING BREAK! ICDC WHEN WE GET BACK!
4/16 - 4/20
Monday: Airplane game!
Tuesday: Competition
Wednesday: Price Elasticity
Thursday: Government Regulation
Friday: Shark Tank
4/16 - 4/20
Monday: Weinstein
Tuesday: TBD
Wednesday: TBD
Thursday: TBD
Friday: TBD
Notes for this week:
ICDC is Friday April 20th to Wednesday April 25th - Shanafelt out of school
Recent Notes:
Direct Marketing Assignment Due next Monday (Feb 12) - 20 pts
- As a Company, you will produce a piece of Direct Marketing (mail or email) and send / give it to Mr. Shanafelt
- Each student will right a Press Release for a topic of your choice. We will go over what a Press Release is in class.
- Review the Public Relations PPT in the documents page
- Mentor Night is Tuesday, 2/27, make sure you sign up and attend!
- DECA State Competition is this week! March 1st - March 3rd!
- The bus leaves school at 1pm on Thursday, the 1st. We will be back to the school between Noon and 1pm on Saturday, March 3rd.
- Cookie Dough Fundraiser due on Monday, March 5th!
Prior Weeks
9/11 - 9/15
Monday: Syllabus
Tuesday: Marketing Concept
Wednesday: Importance of Marketing
Thursday: Who Am I? Posters
Friday: DECA Friday!
9/18 - 9/24
Monday: Finish explaining Role Plays / Dress for Success
Tuesday: Stock Market Game
Wednesday: Stock Market Game
Thursday: Utility
Friday: DECA Friday!
9/25 - 9/29
Monday: Utility Posters
Tuesday: Functions of Marketing
Wednesday: Target Market
Thursday: Market Segmentation
Friday: DECA Friday
10/2 - 10/6
Monday: Shark Tank
Tuesday: Marketing Segmentation
Wednesday: Marketing Segmentation
Thursday: Marketing Mix
Friday: DECA Friday
10/9 - 10/13
Monday: Short class due to school activities
Tuesday: SWOT Analysis
Wednesday: Short class for PSAT
Thursday: SWOT Analysis
Friday: Marketing Plans
10/16 - 10/20
Monday: DECA Monday
Tuesday: Unit 1 Test
Wednesday: Marketing Research
Thursday: Marketing Research
Friday: DECA Friday
10/23 - 10/27
Monday: Teacher Work Day: NO SCHOOL
Tuesday: Marketing Research Basics
Wednesday: Steps of the Marketing Research Process
Thursday: Sampling
Friday: DECA Friday
10/30 - 11/3
Monday: Sampling
Tuesday: Work Day
Wednesday: Work Day / Review
Thursday: Unit 2 Test
Friday: DECA Friday
11/6 - 11/10
Monday: Practice DECA Test
Tuesday: Company Setup
Wednesday: Product/Service Management
Thursday: Product Life Cycle / Product Mix
Friday: VETERAN'S DAY: NO SCHOOL - Thanks those who have served!
11/13 - 11/17
Monday: Elevator Speeches
Tuesday: Packaging
Wednesday: Packaging "Eggcercise"
Thursday: DECA Thursday: DECA Practice Test
Friday: Weinstein
11/20 - 11/24
Monday: Branding / Work Day
Tuesday: Branding / Work Day
Wednesday: Egg Drop - Eggcercise due
Thursday: Thanksgiving: NO SCHOOL
Friday: Thanksgiving: NO SCHOOL
11/27 - 12/1
Monday: Assign Project / Work Day
Tuesday: Work Day
Wednesday: Products Unit Test / Work Day
Thursday: Products Unit Project due
Friday: DECA Friday (Practice DECA Test or 30-pager work time)
12/4 - 12/8
Monday: Test back / Shark Tank
Tuesday: Shark Tank / e-textbook
Wednesday: Channels of Distribution lecture (Homework: Read 498-500 in textbook)
Thursday: Reading Quiz / Channels
Friday: DECA Friday (Practice DECA Test or 30-pager work time)
12/11 - 12/15
Monday: Review the rest of Marketing course
Tuesday: DECA Area Exam!
Wednesday: Weinstein!
Thursday: Physical distribution
Friday: DECA Friday (Curtis Method)
12/18 - 12/22
Monday: Curtis Method of Role Plays
Tuesday: Curtis Method of Role Plays
Wednesday: Practice Role Plays
Thursday: NO SCHOOL - WINTER BREAK
Friday: NO SCHOOL - WINTER BREAK
ENJOY WINTER BREAK!!!!! HAPPY HOLIDAYS!!!!
12/18 - 12/22
Monday: NO SCHOOL - HAPPY NEW YEARS!
Tuesday: 30 - Pagers Due today / Distribution / Prepare for competition
Wednesday: DECA Wednesday
Thursday: Area 4 DECA Competition! Everyone to Bellevue! Good luck!
Friday: Penalty Pointing day for 30-pagers - Bring Printed copy of papers.
1/8 - 1/12
Monday: 30-Pager Turn In
Tuesday: Weinstein!
Wednesday: Channel Conflicts
Thursday: Stock Handling
Friday: Purchasing
1/15 - 1/19
Monday: NO SCHOOL: MLK, Jr. Day!
Tuesday: Tech Prep presentation
Wednesday: Channel Practice
Thursday: Unit 4 Test
Friday: Shark Tank / DECA Friday
1/29 - 2/2
Monday: NO SCHOOL: Teacher work day
Tuesday: Promotions
Wednesday: Guest Speaker: FIDM
Thursday: Promotional Mix / Personal Selling
Friday: Weinstein
2/5 - 2/9
Monday: Promotions Reading
Tuesday: Super Bowl Ads
Wednesday: Direct Marketing
Thursday: Public Relations
Friday: Sales Promotions
2/12 - 2/16
Monday: Public Relations
Tuesday: Pressers / Sales Promotions
Wednesday: Trade Promotions
Thursday: Visual Merchandising
Friday: Visual Merchandising
2/26 - 3/2
Monday: Visual Merchandising / Design
Tuesday: 30 - Pager Presentations / Mentor Night
Wednesday: VM Plan Assignment
Thursday: Review / Work Day / DECA SCDC!!!!!
Friday: Work Day / DECA SCDC!!!!
3/5 - 3/9
Monday: Art Institute Presentation
Tuesday: Shark Tank
Wednesday: Advertising
Thursday: Ad Campaigns
Friday: Designing Ads
3/12 - 3/16
Monday: Weinstein!
Tuesday: Quiz / Assign Ad Campaign Assignment
Wednesday: Ad Campaign Work Day
Thursday: Course Selection Day: NO CLASS
Friday: Work Day
3/19 - 3/23
Monday: Ad Campaign Presentations
Tuesday: Advertising Test
Wednesday: Selling Unit Overview
Thursday: Selling Role Plays
Friday: Seven Steps of Sales
3/26 - 3/30
Monday: Seven Steps of Sales
Tuesday: Role Play
Wednesday: Closing the Sale
Thursday: Customer Service
Friday: Sales Prospecting / Final Project Assignment
